Who’s really running the Instagram game?
Let’s find out who is the most followed person on Instagram. We’ve put together a list of the most popular Instagram influencers.
This up-to-date ranking highlights not just the follower count – it’s all about the stories that fuel these personalities. These little stories are the key to cracking why these influencers are absolutely killing it.
Why should you care?
Because those behind-the-scenes moments are the real reason behind all this who has the most followers on Instagram buzz.
Who is the most followed person on Instagram
What we rank & insights
Our rankings covers:
- Names of the most followed people on Instagram,
- Their Instagram handles @,
- Follower counts,
- Sneak peek descriptions of their posts,
- Birth years,
- Countries of origin,
- Their products and collaborations,
- Net worth and sources of income,
- Bonus insights,
- All their social media links,
- Rating by others, plus you can rate them too!
And because this article is about who has the most followers, the influencers are ranked according to their follower count.
BTW: This article also includes estimated monthly earnings for all the most followed Instagram influencers. These estimates are approximate and can vary based on the influencer’s current activity and specific contractual terms. For more accurate details, access to detailed financial statements, which aren’t publicly available, would be necessary.
Rankings (TOP 10)
Here’s the top ten list of the most followed people on Instagram.
So, check out these most followed profiles:
1. Cristiano Ronaldo
Footballer, one of the greatest of all time.
600+ million followers
Portugal
Shares sports content, personal life
Born 1985
Products, Collaborations
Nike, CR7 (own brand), Herbalife, Clear
Est. Net Worth
$500 million
Est. Monthly Earnings
$5 million – $10 million
Sources of Income Football salary, endorsements, CR7 brand, social media partnerships
Insight
Ronaldo made headlines when he removed a bottle of Coca-Cola from a Euro 2020 press conference, causing the company’s stock value to drop significantly.
Links to all social media:
https://www.instagram.com/cristiano
https://twitter.com/cristiano
https://www.facebook.com/Cristiano
https://www.tiktok.com/@cristiano
| 4.0 out of 5.0 stars Rated be others  |
2. Lionel Messi
Footballer, often considered one of the greatest players ever.
500+ million followers
Argentina
Shares sports moments, personal life
Born 1987
Products, Collaborations
Adidas, Pepsi, Gatorade, Lays
Est. Net Worth
$600 million
Est. Monthly Earnings
$5 million – $8 million
Sources of Income
Football salary, endorsements, investments, social media partnerships
Insight
Messi is known for turning down lucrative offers from other sponsors to remain loyal to Adidas, a brand he has been associated with since the beginning of his career.
Links to all social media:
https://twitter.com/leomessi
https://www.instagram.com/leomessi
https://www.facebook.com/leomessi
https://www.tiktok.com/@leomessi
| 4.3 out of 5.0 stars Rated be others |
3. Selena Gomez
Singer, actress, and producer known for her music and philanthropy.
400+ million followers
USA
Shares personal moments, music, collaborations
Born 1992
Products, Collaborations
Puma, Coach, Rare Beauty (own brand), Pantene
Est. Net Worth
$95 million
Est. Monthly Earnings
$2 million – $5 million
Sources of Income
Music sales, acting, endorsements, Rare Beauty (own brand)
Insight
Selena Gomez launched Rare Beauty as a mission-driven brand focused on mental health awareness, pledging to raise $100 million over the next 10 years.
Links to all social media:
https://www.instagram.com/selenagomez
https://twitter.com/selenagomez
https://www.facebook.com/Selena
https://www.tiktok.com/@selenagomez
| 4.1 out of 5.0 stars Rated be others |
4. Kylie Jenner
Founder of Kylie Cosmetics and member of the Kardashian family.
380+ million followers
USA
Shares fashion, beauty, personal life
Born 1997
Products, Collaborations
Kylie Cosmetics, Puma, Adidas, collaborations with various fashion brands
Est. Net Worth
$700 million
Est. Monthly Earnings
$10 million – $20 million
Sources of Income
Kylie Cosmetics revenue, social media sponsorships, TV appearances, brand partnerships
Insight
Kylie Jenner was the youngest person to appear on Forbes' billionaire list, although her net worth was later disputed and recalculated.
Links to all social media:
https://twitter.com/KylieJenner
https://www.instagram.com/kyliejenner
https://www.facebook.com/KylieJenner
https://www.tiktok.com/@kyliejenner
| 4.8 out of 5.0 stars Rated be others |
5. The Rock (Dwayne Johnson)
Actor, producer, and former wrestler, known for his action movies and motivation.
380+ million followers
USA
Shares Fitness tips, personal life, brand collaborations
Born 1972
Products, Collaborations
Under Armour, Project Rock, Teremana Tequila (own brand)
Est. Net Worth
$800 million
Est. Monthly Earnings
$7 million – $12 million
Sources of Income
Acting fees, Teremana Tequila sales, social media sponsorships
Insight
The Rock's Teremana Tequila broke sales records in its first year, with plans to expand into international markets rapidly.
Links to all social media:
https://www.instagram.com/therock
https://twitter.com/TheRock
https://www.facebook.com/DwayneJohnson
https://www.tiktok.com/@therock
| 4.8 out of 5.0 stars Rated be others |
6. Ariana Grande
Singer and actress known for her powerful voice and pop hits.
360+ million followers
USA
Shares Music, performances, behind-the-scenes content
Born 1993
Products, Collaborations
Reebok, Givenchy, MAC Cosmetics, Ariana Grande fragrances, r.e.m. beauty
Est. Net Worth
$220 million
Est. Monthly Earnings
$3 million – $6 million
Sources of Income
Music sales, tours, acting, fragrance line, social media sponsorships
Insight
Ariana Grande’s fragrance line has earned over $150 million since its launch, making her one of the most successful celebrity perfume entrepreneurs.
Links to all social media:
https://www.instagram.com/arianagrande
https://twitter.com/ArianaGrande
https://www.facebook.com/arianagrande
https://www.tiktok.com/@arianagrande
| 4.4 out of 5.0 stars Rated be others |
7. Kim Kardashian
Reality TV star, entrepreneur, and socialite.
350+ million followers
USA
Shares fashion, beauty, personal life, brand collaborations
Born 1980
Products, Collaborations
Skims (own brand), KKW Beauty, KKW Fragrance
Est. Net Worth
$1.2 billion
Est. Monthly Earnings
$10 million – $15 million
Sources of Income
Skims sales, KKW Beauty, KKW Fragrance, TV appearances, social media sponsorships
Insight
Kim Kardashian’s shapewear line, Skims, was valued at over $1.6 billion just two years after its launch.
Links to all social media:
https://www.instagram.com/kimkardashian
https://twitter.com/KimKardashian
https://www.facebook.com/KimKardashian
https://www.tiktok.com/@kimkardashian
| 3.9 out of 5.0 stars Rated be others |
8. Beyoncé
Singer, actress, and producer, often hailed as one of the greatest performers.
310+ million followers
USA
Shares music, fashion, personal moments
Born 1981
Products, Collaborations
Ivy Park (own brand), Adidas, Pepsi
Est. Net Worth
$500 million
Est. Monthly Earnings
$5 million – $10 million
Sources of Income
Music sales, tours, endorsements, Ivy Park earnings
Insight
Beyoncé’s Ivy Park collaboration with Adidas sold out within minutes of its release, further cementing her status as a fashion icon.
Links to all social media:
https://www.instagram.com/beyonce
https://twitter.com/Beyonce
https://www.facebook.com/beyonce
https://www.tiktok.com/@beyonce
| 4.5 out of 5.0 stars Rated be others |
9. Justin Bieber
Singer and songwriter, known for his pop hits and massive fanbase.
280+ million followers
Canada
Shares music, personal life, collaborations
Born 1994
Products, Collaborations
Drew House (own brand), Calvin Klein, Adidas
Est. Net Worth
$285 million
Est. Monthly Earnings
$3 million – $7 million
Sources of Income
Music sales, tours, Drew House revenue, social media sponsorships
Insight
Justin Bieber's clothing line, Drew House, has become a cult favorite, known for its playful designs and casual wear.
Links to all social media:
https://www.instagram.com/justinbieber
https://twitter.com/justinbieber
https://www.facebook.com/JustinBieber
https://www.tiktok.com/@justinbieber
| 4.5 out of 5.0 stars Rated be others |
10. Neymar Jr.
Footballer, known for his skills and flair on the pitch.
220+ million followers
Brazil
Shares sports moments, personal life, brand collaborations
Born 1992
Products, Collaborations
Nike, Puma, Red Bull
Est. Net Worth
$200 million
Est. Monthly Earnings
$4 million – $8 million
Sources of Income
Football salary, endorsements, social media partnerships
Insight
Neymar became the first footballer to have his own custom Air Jordan sneakers, showcasing his influence beyond the football field.
| 3.5 out of 5.0 stars Rated be others |
Conclusion (who's now holding the crown)
As you see, the most followed person on Instagram is Cristiano Ronaldo right now.
This list of the most followed people on Instagram is the ultimate list, updated daily and monthly.
Bookmark CreatorsRanks.com to stay ahead with the latest insights into the world of influencers across various categories, including fitness creators, fashion creators, food creators and so much more!
Frequently Asked Questions
The person with the most followers on Instagram as of 2024 is Cristiano Ronaldo, with over 636 million followers. His account showcases his football career, personal life, and brand endorsements, making him the most influential figure on the platform.
The earnings of top Instagram influencers can vary widely, but those with millions of followers can earn anywhere from $500,000 to over $1 million per sponsored post. These earnings depend on factors like follower count, engagement rate, and the nature of the collaboration.
The most followed influencers on Instagram generate income through a variety of channels including sponsored posts, brand endorsements, their own product lines, affiliate marketing, and appearances. These influencers leverage their large followings to partner with brands that align with their image, offering promotional content in exchange for compensation.
Understanding who the most followed influencers are helps you stay ahead of social media trends, identify key players in the industry, and learn from their strategies to enhance your own social media presence or brand collaborations.
The content shared by the most followed Instagram accounts typically includes a mix of personal photos, professional milestones, brand partnerships, and promotional content. For example, Cristiano Ronaldo shares insights into his football career, fitness regime, family moments, and collaborations with global brands.
Our ranking is based on the current follower counts on Instagram. We regularly update our data to ensure the rankings reflect the most up-to-date follower statistics.
Besides follower counts, you can discover interesting details such as their country of origin, net worth, major brand collaborations, and the unique factors that contribute to their influence.
Yes! Each profile listed on our page includes direct links to their Instagram accounts, allowing you to easily follow and stay updated with their latest content.