Influencers are reshaping the digital landscape, and American influencers are leading the charge in 2024.
From fashion and fitness to food and entertainment, American social media stars are at the forefront of influencing trends worldwide.
In this article, we’ll explore the top American influencers dominating the scene, providing insights into their content, earnings, collaborations and impact.
Why Follow American Influencers?
American influencers are recognized for their ability to create diverse and engaging content that appeals to a global audience. They set trends and collaborate with top brands. 😎
Following American influencers offers a window into different lifestyles, cultures, and the latest trends in various niches such as fashion, fitness, food and more.
You can check out the best AMERICAN INFLUENCERS here on CreatorsRanks – just click and see.
What American Influencers Share
American influencers produce a wide range of content that reflects their personalities and the interests of their followers.
Common content categories include:
- Fashion & Beauty: Setting global trends in fashion and promoting the latest beauty products.
- Fitness and Wellness: Sharing workout routines, diet plans, and wellness tips to inspire healthier lifestyles.
- Food and Travel: Showcasing culinary delights and exploring new travel destinations.
- Entertainment and Lifestyle: Providing insights into daily life, celebrity gossip, and entertainment news.
How Do American Influencers Make Money?
American influencers utilize several revenue streams to monetize their online presence.
Here’s a closer look at how they make money, including specific brands and collaborations that are common among U.S. influencers:
- Sponsored Content: Influencers partner with brands to promote products or services through their social media channels.
In the U.S., popular brands for collaborations include Nike, Pepsi, Sephora, and Apple. These deals can range from single posts to long-term ambassador roles. - Affiliate Marketing: Influencers earn commissions by promoting products and sharing affiliate links with their followers.
American influencers often collaborate with brands like Amazon, Revolve, and RewardStyle to generate income through affiliate marketing. - Brand Partnerships: Engaging in long-term collaborations with major brands in exchange for exclusive content and promotions.
Notable partnerships include influencers working with companies like Coca-Cola, L’Oréal, and American Express. - Product Lines: Launching their own product lines, such as clothing, beauty products, or digital goods.
Many American influencers have successful brands, like Kylie Jenner’s Kylie Cosmetics or Kim Kardashian’s SKIMS. - Ad Revenue: Monetizing their content through ads on platforms like YouTube and TikTok, where influencers can earn significant amounts depending on their viewership and engagement rates.
- Appearances and Events: Being paid for public appearances, speaking engagements, or hosting events.
Influencers frequently collaborate with organizations and brands like Coachella, Comic-Con, and Fashion Week.
How Much Do American Influencers Earn?
The earnings of American influencers can vary widely based on factors like follower count, engagement rate, niche, and content type.
Here’s an estimated breakdown:
- Micro-Influencers (10,000 – 100,000 followers): $500 – $5,000 per post.
- Mid-Tier Influencers (100,000 – 500,000 followers): $5,000 – $20,000 per post.
- Macro-Influencers (500,000 – 1 million followers): $20,000 – $100,000 per post.
- Mega-Influencers (1 million+ followers): $100,000+ per post.
Note: These figures are estimates and can vary based on engagement rates, audience demographics, platform used, and the specifics of each brand deal.
The American Influencer Awards
The American Influencer Awards recognize the most influential and impactful social media personalities in the United States.
These awards highlight those who excel in various categories, including beauty, fashion, fitness, lifestyle, and more.
Winning an American Influencer Award is a prestigious honor, cementing an influencer’s status in the industry and often leading to more significant opportunities and collaborations.
To find the current list of nominees and winners, visit American Influencer Awards Official Website.
Ranking American Influencers is about…
What we rank & insights
Our method for ranking American influencers is comprehensive and data-driven, ensuring that only the most impactful voices in the social media space are highlighted.
Our ranking of American influencers is meticulously curated, primarily based on their follower count, which determines their reach and popularity within the social media landscape.
However, it goes beyond just numbers; we also assess the content quality and their activity on social media platforms to gauge their ability to produce engaging, high-quality content and actively connect with their audience.
This approach ensures we capture both their current impact and potential to reach an even wider audience.
Additionally, we provide unique insights into each influencer, such as their sources of income and estimated monthly earnings, giving a more comprehensive view of their influence.
Please, again, note that all earnings figures are estimates based on industry benchmarks and available public data, reflecting the variability in actual earnings due to different brand deals, sponsored posts, and other revenue streams.
Rankings (TOP 10)
Our list of top American influencers is based on several key metrics (follower count, overall influence in their niche, the quality of their posts, the consistency of their content, engagement rate).
They are sorted by the number of followers they have on their social media platforms.
We also provide insights into their monthly earnings and highlight their notable collaborations and products.
Here are the influencers making waves in 2024:
1. Kylie Jenner
my national lipstick day sale starts now 💋 2 for $22 lip singles + a free makeup pouch with $50 order 🤍 only at https://t.co/bDaioh0UAV pic.twitter.com/KMrCt6ZBy9
— Kylie Jenner (@KylieJenner) July 26, 2024
Kylie Jenner, a household name, skyrocketed to fame through her reality TV career on “Keeping Up with the Kardashians” and leveraged her massive following to build a billion-dollar beauty empire, Kylie Cosmetics.
380+ million followers
USA
Shares beauty, fashion, lifestyle
Born 1997
Products, Collaborations
Kylie Cosmetics (own brand), Puma, Adidas
Est. Net Worth
$700 – $900 million
Est. Monthly Earnings
$1.5 million – $20 million
Sources of Income Kylie Cosmetics, sponsored posts, brand collaborations
Insight
Kylie’s beauty brand, Kylie Cosmetics, sold 51% of its shares to Coty Inc. for $600 million, boosting her business profile significantly.
Links to all social media:
https://www.instagram.com/kyliejenner
https://x.com/KylieJenner
https://www.facebook.com/KylieJenner
https://www.tiktok.com/@kyliejenner
https://www.youtube.com/kyliejenner
4.8 out of 5.0 stars Rated be others |
2. Kim Kardashian
Major figure in entertainment, has successfully transitioned her reality TV fame into a multi-billion dollar business empire with her ventures like SKIMS and KKW Beauty.
350+ million followers
USA
Shares fashion, beauty, lifestyle
Born 1980
Products, Collaborations
SKIMS (own brand), KKW Beauty, Balmain
Est. Net Worth
$1.2 billion
Est. Monthly Earnings
$1 million – $15 million
Sources of Income
Skims sales, KKW Beauty, KKW Fragrance, TV appearances, social media sponsorships
Insight
Kim has used her platform to advocate for prison reform, further expanding her influence beyond fashion and beauty.
Links to all social media:
https://www.instagram.com/kimkardashian
https://twitter.com/kimkardashian
https://www.facebook.com/KimKardashian
https://www.tiktok.com/@kimkardashian
YouTube: @kimkardashian
3.9 out of 5.0 stars Rated be others |
3. Huda Kattan (Huda Beauty)
Founder of Huda Beauty with a massive following on Instagram.
54.1+ million followers
USA
Shares beauty, makeup tutorials, lifestyle
Born 1983
Products, Collaborations
Huda Beauty (own brand), Sephora, Gisou
Est. Net Worth
$550 million
Est. Monthly Earnings
$400,000 – $800,000
Sources of Income
Huda Beauty, sponsored posts, partnerships
Insight
Huda leveraged her social media following to launch Huda Beauty, which became one of the fastest-growing cosmetics brands globally.
Links to all social media:
https://www.instagram.com/hudabeauty
https://www.tiktok.com/@hudabeauty
https://www.youtube.com/hudabeauty
4.2 out of 5.0 stars Rated be others |
4. Charli D'Amelio
Charli became a TikTok sensation thanks to her dance videos and quickly became one of the most followed personalities on the platform, including Instagram.
43.5+ million followers
USA
Shares dance, lifestyle, fashion
Born 2004
Products, Collaborations
Hollister, Morphe, Dunkin' Donuts
Est. Net Worth
$20 million
Est. Monthly Earnings
$300,000 – $600,000
Sources of Income
Sponsored posts, brand deals, merchandise sales
Insight
Charli was the first influencer to reach 100 million followers on TikTok, setting a record in the social media world.
Links to all social media:
https://www.instagram.com/charlidamelio
https://twitter.com/charlidamelio
155.5+ million followers on
https://www.tiktok.com/@charlidamelio
9.16+ million subs on
https://www.youtube.com/charlidamelio
4.9 out of 5.0 stars Rated be others |
5. Addison Rae
Another TikTok superstar, has leveraged her dancing fame into music, acting, and a lucrative beauty line.
34.7+ million followers
USA
Shares dance, beauty, lifestyle
Born 2000
Products, Collaborations
Item Beauty (own brand), American Eagle, Spotify
Est. Net Worth
$15 million
Est. Monthly Earnings
$150,000 – $300,000
Sources of Income
Sponsored posts, brand deals, music releases
Insight
Addison's debut single, "Obsessed," received mixed reviews but showcased her ambition to branch out into the music industry.
Links to all social media:
https://www.instagram.com/addisonraee
https://twitter.com/whoisaddison
88.8+ million followers on
https://www.tiktok.com/@addisonre
4.2+ million subs on
https://youtube.com/@addisonrae
4.9 out of 5.0 stars Rated be others |
6. Zach King
Known for his "magic vines," or six-second videos digitally edited to look as if he is doing magic
29.4+ million followers
USA
Shares fun videos, comedy, lifestyle
Born 1990
Products, Collaborations
Chipotle, Nike, Apple
Est. Net Worth
$15 million
Est. Monthly Earnings
$80,000 – $150,000
Sources of Income
Sponsored posts, ad revenue, branded content
Insight
Zach’s innovative content style has earned him numerous accolades and millions of followers worldwide.
Links to all social media:
https://www.instagram.com/zachking
https://twitter.com/zachking
https://www.tiktok.com/@zachking
https://www.facebook.com/ZachKingVine/
https://www.youtube.com/@zachking
Mail: hello@zachkingteam.com
4.8 out of 5.0 stars Rated be others |
7. James Charles
A beauty guru and YouTube sensation, is known for his makeup tutorials and bold looks.
20.1+ million followers
USA
Shares beauty, makeup tutorials, lifestyle
Born 1999
Products, Collaborations
Morphe (own brand), CoverGirl, MAC Cosmetics
Est. Net Worth
$22 million
Est. Monthly Earnings
$100,000 – $250,000
Sources of Income
Sponsored posts, YouTube ad revenue, brand deals
Insight
James was the first male ambassador for @CoverGirl, breaking barriers in the beauty industry.
Links to all social media:
https://www.instagram.com/jamescharles
https://twitter.com/jamescharles
https://www.tiktok.com/@jamescharles
https://www.youtube.com/@jamescharles
4.5 out of 5.0 stars Rated be others |
8. Emma Chamberlain
Known for her quirky, unfiltered content, became a YouTube sensation and has since expanded into podcasting and fashion collaborations.
15.1+ million followers
USA
Shares lifestyle, fashion, comedy
Born 2001
🏆 Badge (speciality)
Unconventional Style
Products, Collaborations
Chamberlain Coffee (own brand), Louis Vuitton, Calvin Klein
Est. Net Worth
$12 million
Est. Monthly Earnings
$80,000 – $150,000
Sources of Income
Sponsored content, YouTube ad revenue, merchandise sales
Insight
Emma’s approach to authenticity has made her a relatable figure, earning her a role as a Louis Vuitton ambassador.
Links to all social media:
https://www.instagram.com/emmachamberlain
https://www.tiktok.com/@emmachamberlain
https://youtube.com/user/emmachamberlain
4.0 out of 5.0 stars Rated be others |
9. Bella Poarch
Skyrocketed to fame on TikTok with her lip-syncing videos and has since released her own music.
12.2+ million followers
USA
Shares music, lifestyle, comedy
Born 1997
Products, Collaborations
Warner Records, Google, Prada
Est. Net Worth
$10 million
Est. Monthly Earnings
$70,000 – $200,000
Sources of Income
Music releases, brand deals, TikTok content
Insight
Bella’s debut single "Build a B*tch" went viral, highlighting her potential in the music industry.
Links to all social media:
https://www.instagram.com/bellapoarch
https://twitter.com/bellapoarch
https://www.facebook.com/BellaPoarch
https://www.tiktok.com/@bellapoarch
https://www.youtube.com/bellapoarch
3.9 out of 5.0 stars Rated be others |
10. David Dobrik
Slovak-American YouTuber, became famous for his comedic vlogs and prank videos.
9.9+ million followers
USA
Shares comedy, vlogs, lifestyle
Born 1996
Products, Collaborations
Dispo (own brand), SeatGeek, Chipotle
Est. Net Worth
$20 million
Est. Monthly Earnings
$150,000 – $400,000
Sources of Income
Sponsored content, YouTube ad revenue, product endorsements
Insight
David co-founded the photo-sharing app Dispo, which quickly gained popularity among Gen Z.
Links to all social media:
https://www.instagram.com/daviddobrik
https://twitter.com/daviddobrik
https://www.tiktok.com/@daviddobrik
https://www.youtube.com/daviddobrik
4.6 out of 5.0 stars Rated be others |
Conclusion (Who's Now Holding the American Crown)
Kylie Jenner currently holds the American influencer crown. With a staggering follower count and a highly successful beauty brand, Kylie continues to dominate the influencer scene.
However, Charli D'Amelio and Kim Kardashian are close contenders, each with a massive following and a strong influence across different niches.
The "American Influencers" list above serves as the ultimate guide, updated regularly to capture the dynamic shifts in social media influence. Be sure to bookmark CreatorsRanks.com to stay ahead of the curve with the best insights and trends in the influencer world.
Frequently Asked Questions
American influencers' earnings can vary widely depending on their follower count, engagement rate, niche, and the nature of their brand partnerships. On average, micro-influencers (10,000 - 100,000 followers) might earn between $500 to $5,000 per post, while mega-influencers (over 1 million followers) can make upwards of $100,000 per post. These figures are estimates and can fluctuate based on the specifics of each deal, the influencer's reach, and the brand's budget.
American influencers make money through several channels, including sponsored posts, affiliate marketing, brand partnerships, launching their own product lines, ad revenue from platforms like YouTube and TikTok, and paid appearances. Many U.S.-based influencers work with well-known brands like Nike, Sephora, Apple, and Amazon to secure lucrative deals that boost their income.
You can find American influencers across various social media platforms like Instagram, TikTok, YouTube, and Twitter. Influencer marketing platforms also offer tools to help brands find influencers based on specific criteria like location, niche, and audience demographics – so check out lists and rankings on sites like CreatorsRanks.com, where the lists of top influencers are regularly updated.
American influencers often benefit from a larger, more diverse audience due to the global appeal of American culture and media. They are also more likely to partner with global brands and have greater access to high-paying brand deals, especially those related to fashion, beauty, tech, and lifestyle industries that are prominent in the U.S. market.
To collaborate with American influencers, you can start by reaching out to them directly through their social media platforms or by email, often listed in their bios for business inquiries. Alternatively, you can use influencer marketing agencies or platforms that specialize in connecting brands with influencers based on specific campaign goals.
The estimated monthly earnings provided in our rankings are approximate figures based on industry benchmarks and publicly available data. Actual earnings can vary depending on numerous factors, such as the influencer’s follower engagement, the type and duration of brand deals, and other revenue streams like affiliate marketing and personal merchandise sales. For precise figures, direct access to financial statements would be required.