Our Ultimate List of Wellness Influencers covers the biggest names changing the wellness game, one post at a time.
Wellness is a lifestyle. From holistic healing to clean eating and mental health advocacy, the top wellness influencers on Instagram are here to guide and inspire.
If you’re looking for real, relatable advice on everything from yoga routines to meditation practices and diet tips, you’ve come to the right place.
Why Follow Wellness Influencers?
Wellness influencers are more than just pretty pictures and perfect smoothies. They offer practical, actionable advice on how to live your best life, be it through balanced nutrition, fitness routines or mental health support.
Here’s why you should hit ‘Follow’:
- Practical Advice: Get daily tips on clean eating, stress management, fitness, and self-care.
- Inspiration: They share their own wellness journeys, keeping it real about the ups and downs.
- Access to Experts: Many influencers collaborate with nutritionists, fitness coaches, and therapists to bring you expert content.
- Motivation: If you need that little push to keep going, these influencers offer challenges, check-ins, and inspiration to help you achieve your wellness goals.
What Do Wellness Influencers Share?
Wellness influencers are known for their diverse content that promotes a balanced lifestyle.
Here’s what you can expect to see on their feeds:
- Healthy Recipes: Smoothies, plant-based meals, keto snacks, and meal-prepping tips.
- Fitness Routines: From yoga flows to high-intensity interval training (HIIT), there’s something for every fitness level.
- Mental Health Tips: Encouragement, self-love, and mental health awareness posts.
- Holistic Wellness: Essential oils, meditation techniques, and alternative healing practices.
- Sustainable Living: Tips on eco-friendly products and sustainable habits.
Note: Always be cautious and verify the credibility of the information shared by influencers, especially when it involves health and wellness advice.
How Do Wellness Influencers Make Money?
Wellness influencers have multiple streams of income, helping them to turn their passion for health and wellbeing into a thriving career:
- Sponsored Content: Partnering with health food brands, fitness equipment companies, wellness retreats, and eco-friendly products.
- Affiliate Marketing: Earning commissions from products they recommend (like supplements, workout gear, and skincare).
- Online Courses & Ebooks: Many offer paid courses on topics such as meal planning, meditation, or fitness programs.
- Own Brands: Some influencers launch their own wellness products, like supplements, workout apps, and even skincare lines.
These collaborations range from high-profile brands like Nike, Adidas, Lululemon and Whole Foods to niche organic companies promoting sustainability.
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How Much Do Wellness Influencers Earn?
Earnings vary depending on their follower count, engagement rate, and brand partnerships.
On average, wellness influencers on Instagram can make anywhere from $5,000 to $50,000 per month through collaborations, sponsored posts, and product sales.
Top-tier influencers with over a million followers often make much more, with estimates ranging between $80,000 – $200,000 per month.
These are approximate figures, as actual earnings can fluctuate based on the scope and number of collaborations.
How To Find Wellness Influencers
Finding wellness influencers who align with your interests or brand is simpler than ever, thanks to social media and specialized tools.
Here are some effective ways to discover them:
- Instagram Hashtags:
Use hashtags like#WellnessInfluencer,#HealthAndWellness, or#Fitspirationto uncover popular profiles. Searching through these tags will lead you to influencers actively posting about wellness, fitness, and healthy living. - Influencer Marketing Platforms (Paid Tools):
Platforms like Fohr help brands find influencers by niche, engagement rate, and follower count. These tools often require a subscription but can save a lot of time for businesses looking for specific types of wellness influencers. - CreatorsRanks.com (Free Alternative):
For a no-cost solution, head to CreatorsRanks.com, where we regularly rank and review the top wellness influencers. You’ll find curated lists with detailed insights into their followers, engagement, and even estimated earnings, making it easy to discover the best in the wellness game without any hassle.
Ranking Wellness Influencers
How We Rank Them
Our ranking of the best wellness influencers is based on a blend of factors to ensure you get the most accurate and insightful list.
We assess:
- Follower Count: Because reach matters.
- Engagement Rate: The quality of their followers’ interactions.
- Content Quality: Authenticity, creativity, and the value of the information shared.
- Earnings Potential: Estimated monthly earnings based on industry averages.
- Overall Influence: Their impact on the wellness community and ability to spark change.
- and much more.
Disclaimer: Estimated earnings are approximate and based on available data from brand collaborations, sponsored posts and product sales.
Rankings & Ultimate Insights (TOP 10)
See who’s leading the wellness influencers scene worldwide, right now:
1. Jay Shetty
Jay Shetty is a former monk turned motivational speaker and author known for his inspiring content on mindfulness and relationships.
15.8+ million followers
USA
Shares mindfulness, relationships, wellness
Born 1987
Account launch 2015
Products, Collaborations
Calm, Audible, Facebook Watch
Est. Net Worth
$30 million
Est. Monthly Earnings
$100,000 – $300,000
Sources of Income
Book deals, podcast, brand partnerships
Insight
Jay Shetty’s engaging storytelling style has led him to work with global platforms, and his “On Purpose” podcast regularly tops the charts.
Links to all social media:
https://www.instagram.com/jayshetty
https://twitter.com/JayShettyIW
https://youtube.com/channel/UCbV60AGIHKz2xIGvbk0LLvg
| 4.4 out of 5.0 stars Rated be others  |
2. The Holistic Psychologist (Nicole LePera)
Nicole LePera, known as The Holistic Psychologist, is a wellness influencer focusing on mental health, self-healing, and holistic approaches to therapy.
8.8+ million followers
USA
Shares mental health, self-improvement, healing
Born 1984
Account launch 2018
Products, Collaborations
Gaia, Mindvalley
Est. Net Worth
$3 million
Est. Monthly Earnings
$25,000 – $50,000
Sources of Income
Books, online courses, speaking engagements
Insight
Nicole's accessible approach to mental health has made her a go-to resource for self-healing, amassing a large online community.
Links to all social media:
https://www.instagram.com/the.holistic.psychologist
https://twitter.com/Theholisticpsyc
| 4.9 out of 5.0 stars Rated be others |
3. Brené Brown
“Technology’s supposed to be good. We’ve just mostly been in The Empire Strikes Back period of our technology. It doesn’t have to be that way.”@karaswisher and @profgalloway of @PivotPod join me to dig into Big Tech—the good, bad, and very ugly. https://t.co/fp0q9qqxD0 pic.twitter.com/u3wFpHZghT
— Brené Brown (@BreneBrown) March 3, 2022
Brené Brown is a research professor and author known for her work on vulnerability, courage, and empathy, inspiring millions to live authentically.
5+ million followers
USA
Shares self-help, vulnerability, leadership
Born 1965
Account launch 2017
Products, Collaborations
Netflix, HBO Max, TED
Est. Net Worth
$5 million
Est. Monthly Earnings
$50,000 – $100,000
Sources of Income
Book sales, speaking engagements, partnerships with streaming platforms
Insight
Brené Brown's TED Talk on vulnerability remains one of the most-watched, cementing her place as a thought leader in emotional wellness.
Links to all social media:
https://www.instagram.com/brenebrown
https://twitter.com/BreneBrown
| 4.1 out of 5.0 stars Rated be others |
4. Dr. Mark Hyman
Dr. Mark Hyman is a wellness guru and functional medicine advocate known for promoting a balanced lifestyle through nutrition and holistic health.
3+ million followers
USA
Shares nutrition, holistic health, fitness
Born 1959
Account launch 2014
Products, Collaborations
Thorne, Bulletproof, Thrive Market
Est. Net Worth
$20 million
Est. Monthly Earnings
$80,000 – $200,000
Sources of Income
Books, supplements, brand collaborations
Insight
Dr. Hyman's focus on functional medicine has led to multiple best-selling books and a thriving podcast dedicated to holistic wellness.
Links to all social media:
https://www.instagram.com/drmarkhyman
https://twitter.com/drmarkhyman
| 4.7 out of 5.0 stars Rated be others |
5. Vex King
Vex King is a best-selling author and life coach known for his work on self-love, positive thinking, and emotional well-being.
1.7+ million followers
UK
Shares self-love, positivity, mindfulness
Born 1987
Account launch 2018
Products, Collaborations
Penguin Books, Audible, Calm App
Est. Net Worth
$1.5 million
Est. Monthly Earnings
$20,000 – $50,000
Sources of Income
Book sales, workshops, brand partnerships
Insight
Vex King's books, including "Good Vibes, Good Life," have sold millions of copies worldwide, empowering readers to embrace self-love and positivity.
Links to all social media:
https://www.instagram.com/vexking
https://twitter.com/VexKing
| 4.2 out of 5.0 stars Rated be others |
6. Sarah’s Day
Sarah is a health and fitness influencer from Australia, known for her energetic content that focuses on workouts, nutrition, and holistic health.
1.2+ million followers
Australia
Shares fitness, nutrition, lifestyle tips
Born 1992
Account launch 2015
Products, Collaborations
Sunee, Tropicana Essentials, Women's Best
Est. Net Worth
$2 million
Est. Monthly Earnings
$25,000 – $60,000
Sources of Income
Brand endorsements, product lines, YouTube ad revenue
Insight
Sarah’s Day launched her own app "Sunee," focusing on clean and simple recipes for a healthy lifestyle, further cementing her wellness brand.
Links to all social media:
https://www.instagram.com/sarahs_day
https://twitter.com/sarahs_day
https://youtube.com/user/SarahsDayVideos
| 4.2 out of 5.0 stars Rated be others |
7. Danielle LaPorte
Danielle is a motivational speaker, author, and wellness coach, known for her focus on soulful and mindful living.
269k+ followers
Canada
Shares mindfulness, spirituality, self-improvement
Born 1971
Account launch 2013
Products, Collaborations
Desire Map, Lululemon, Sounds True
Est. Net Worth
$1 million
Est. Monthly Earnings
$10,000 – $30,000
Sources of Income
Book sales, online courses, speaking engagements
Insight
Danielle's "Desire Map" has been a revolutionary tool for many seeking clarity and purpose, making her a well-respected figure in the wellness community.
Links to all social media:
https://www.instagram.com/daniellelaporte
https://twitter.com/daniellelaporte
| 3.2 out of 5.0 stars Rated be others |
8. Melissa Wood Health
Melissa is a wellness coach and founder of the Melissa Wood Health method, which combines yoga, Pilates, and meditation.
249k+ followers
USA
Shares yoga, Pilates, meditation, wellness tips
Born 1983
Account launch 2015
Products, Collaborations
Melissa Wood Health App, Alo Yoga, Goop
Est. Net Worth
$2 million
Est. Monthly Earnings
$50,000 – $100,000
Sources of Income
Subscription service, brand partnerships, online wellness programs
Insight
Melissa's holistic approach to fitness has built a strong community, with her app consistently being among the top wellness programs on various platforms.
Links to all social media:
https://www.instagram.com/melissawoodhealth
https://www.youtube.com/c/MelissaWoodHealth
| 4.5 out of 5.0 stars Rated be others |
9. Sophie Jaffe
Sophie is a wellness entrepreneur, yoga instructor, and founder of the superfood brand, Philosophie.
194k+ followers
USA
Shares healthy living, superfoods, mental wellness
Born 1985
Account launch 2010
Products, Collaborations
Philosophie superfoods, Vitruvi, Adidas
Est. Net Worth
$1 million
Est. Monthly Earnings
$10,000 – $30,000
Sources of Income
Product sales, brand collaborations, speaking engagements
Insight
Sophie has successfully merged wellness with entrepreneurship, creating a trusted brand in the superfood niche.
Links to all social media:
https://www.instagram.com/sophie.jaffe
| 4.5 out of 5.0 stars Rated be others |
10. Poppy Jamie
Poppy is a mental health advocate, entrepreneur, and co-founder of the mindfulness app, Happy Not Perfect.
123k+ followers
UK
Shares mindfulness, mental health, wellness
Born 1990
Account launch 2015
Products, Collaborations
Happy Not Perfect app, Calm, Headspace
Est. Net Worth
$900,000
Est. Monthly Earnings
$8,000 – $20,000
Sources of Income
App subscriptions, brand partnerships, book sales
Insight
Poppy’s focus on mental health has earned her recognition worldwide, and her app has helped many develop daily mindfulness routines.
Links to all social media:
https://www.instagram.com/poppyjamie
https://twitter.com/poppyjamie
| 4.6 out of 5.0 stars Rated be others |
Conclusion (Who Holds the Wellness Crown Globally?)
Currently, Jay Shetty leads the wellness space with his massive following and holistic approach, seamlessly blending mindfulness, motivation, and spirituality.
Influencers like The Holistic Psychologist and Dr. Mark Hyman are also key figures, each bringing unique perspectives—whether it’s deep dives into mental health practices or promoting functional medicine and nutrition. These wellness leaders inspire millions, encouraging a balanced and holistic approach to life.
At CreatorsRanks, we make sure you stay in the loop with the latest updates and trends in the world of wellness influencers.
Our ranking lists are updated monthly (sometimes even more often!), giving you an accurate view of who’s making waves. Bookmark CreatorsRanks.com and keep coming back to see who takes the wellness crown next!
Frequently Asked Questions
Several wellness influencers have faced backlash for promoting anti-vaccine sentiments, often under the pretext of advocating for "natural health" and "body autonomy." For example, Dr. Joseph Mercola and Kelly Brogan are two prominent figures who have spread anti-vaccine narratives. Mercola, known for his natural health products, has been accused of downplaying the efficacy of vaccines, while Brogan, a holistic psychiatrist, has openly questioned vaccine safety on social media. Both have large followings that amplify their messages, leading to widespread misinformation.
There are influencers promoting unconventional diets that advocate for limited water intake, based on the idea that "natural hydration" should come exclusively from raw foods. For instance, Mukhande Singh, founder of "raw water" brand Live Water, has made controversial statements about traditional water consumption, suggesting that untreated spring water or natural hydration from raw food sources is superior. Though these ideas can gain traction, medical experts caution against following such practices without proper guidance.
A handful of influencers have faced backlash for sharing conspiracy theories related to health and wellness. It’s essential to be cautious and verify the information you consume online. David Wolfe, a well-known wellness influencer, has shared numerous conspiracy theories over the years. He has made claims about "chemtrails," flat Earth theories, and questioned the validity of various scientific principles under the banner of holistic health. Another figure, Liana Werner-Gray, has been criticized for suggesting that certain foods can "cure" serious health conditions, promoting ideas that lack scientific backing. Both have amassed followers who trust their health advice, despite their tendency to share questionable or conspiratorial content.
You can search through Instagram hashtags, influencer marketing platforms, or CreatorsRanks for the most reliable and comprehensive lists of top wellness influencers.