Social media is the ultimate stage for fitness enthusiasts and influencers to share their content, showcase their passion and pump up their audience.
With millions of followers, these gym influencers not only inspire their audiences but also collaborate with top brands, making a significant impact in the fitness industry.
Here, we rank the top 10 fitness influencers globally, detailing their net worth, earnings, collaborations, and what makes them unique.
Why Follow Fitness Influencers
Fitness influencers (also known as gym influencers) are “gym rats”—they are passionate about working out and dedicated to leaving everything—even their soul—in the gym.
So, fitness influencers have become a vital source of motivation, education, and inspiration for millions of people around the world.
These influencers are not just promoting products or sharing workout routines; they are building communities and fostering a culture of health and wellness.
By following fitness influencers, you gain access to a wealth of knowledge from experts who have dedicated their lives to fitness and well-being.
Whether you’re a beginner looking to start your fitness journey or an advanced athlete seeking new challenges, these influencers offer tailored advice, innovative workouts, and personalized tips that can help you achieve your goals.
Moreover, their real-life stories of perseverance, transformation, and overcoming challenges can be incredibly motivating, pushing you to stay committed to your fitness objectives.
You can check out the best FITNESS INFLUENCERS here on CreatorsRanks – just click and see.
What Fitness Influencers Share Most Often
The most common posts include workout routines, which range from quick home workouts to intense gym sessions, often accompanied by detailed instructions or video demonstrations.
Nutrition tips and meal plans are also a staple, with influencers sharing everything from healthy recipes to full-day eating guides.
Additionally, they provide insights into their personal lives, offering a glimpse into how they balance fitness with other aspects of life, such as family, work, and leisure.
Many gym influencers also share motivational quotes, progress photos, and transformation stories, which serve as powerful tools to inspire and engage their audiences.
Furthermore, you’ll find product reviews and recommendations for fitness gear, supplements, and apparel, helping followers make informed decisions on the best products to support their fitness journey.
Ranking Fitness Influencers is about…
What we rank & insights
We evaluated these influencers based on their follower count, engagement rates, monthly earnings, collaborations with major brands, and unique content.
Our rankings completely covers:
- Names of the most followed people on Instagram,
- Their Instagram handles @,
- Follower counts,
- Sneak peek descriptions of their posts,
- Birth years,
- Countries of origin,
- Their products and collaborations,
- Net worth and sources of income,
- Bonus insights,
- All their social media links,
- Rating by others, plus you can rate them too!
The monthly earnings are estimated and can vary widely depending on multiple factors like brand deals, sponsored posts, and other business ventures. To obtain more precise information, it would be essential to have access to detailed financial statements, which are typically not available to the public.
Rankings (TOP 10)
These influencers are ranked and sorted based on their follower count and overall impact on Instagram.
1. Michelle Lewin
A Venezuelan American fitness model and bodybuilder who rose to fame with her sculpted physique and engaging fitness content.
16+ million followers
United States
Shares fitness videos, nutrition tips, personal life
Born 1986
Products, Collaborations
Teami Blends, Bang Energy, Lewin fitness apparel
Est. Net Worth
$15 million
Est. Monthly Earnings
$300,000 – $600,000
Sources of Income Brand endorsements, fitness products, social media revenue
Insight
Known as the “Latin Queen of Fitness,” Michelle has an extensive range of fitness products and a massive following in the Latin American community.
Links to all social media:
https://www.instagram.com/michelle_lewin
https://x.com/Michelle_Lewin
https://www.tiktok.com/@michellelewin
https://www.youtube.com/@MichelleLewin (workout videos)
| 4.4 out of 5.0 stars Rated be others  |
2. Kayla Itsines
An Australian personal trainer, author, and entrepreneur known for her popular fitness app, SWEAT, and her BBG (Bikini Body Guide) workout programs.
15.8+ million followers
Australia
Shares workout videos, fitness tips, personal life
Born 1991
Products, Collaborations
SWEAT app, Nike, Protein World
Est. Net Worth
$70 million
Est. Monthly Earnings
$1 million – $2 million
Sources of Income
Fitness app subscriptions, book sales, social media partnerships
Insight
Kayla’s fitness app “SWEAT” was recently acquired for $400 million, showcasing her significant impact on the digital fitness market.
Links to all social media:
https://www.instagram.com/kayla_itsines
https://twitter.com/kayla_itsines
https://www.tiktok.com/@kayla_itsines
https://www.youtube.com/user/kaylaitsines (workouts)
| 4.8 out of 5.0 stars Rated be others |
3. Jen Selter
An American fitness model and social media personality known for popularizing the "belfie" (butt selfie) trend.
13.8+ million followers
United States
Shares fitness challenges, workout tips, lifestyle posts
Born 1993
Products, Collaborations
BlendJet, IONutrition, Gymshark
Est. Net Worth
$8 million
Est. Monthly Earnings
$150,000 – $300,000
Sources of Income
Sponsored posts, fitness challenges, brand deals
Insight
Jen was one of the original "Instagram fitness models" and gained popularity through her iconic “belfie” photos.
Links to all social media:
https://www.instagram.com/jenselter
https://twitter.com/jenselter
https://www.facebook.com/jenselter
https://www.tiktok.com/@jenselter
| 3.9 out of 5.0 stars Rated be others |
4. Ulisses Jr. (Ulisses World)
British fitness model, bodybuilding champion, and online coach. He is known for his remarkable physique and motivational content, inspiring millions to pursue their fitness goals with dedication and discipline.
8.6+ million followers
United Kingdom
Shares Bodybuilding tips, motivational quotes, personal achievements
Born 1976
Products, Collaborations
BioTech USA, Ulisses World, fitness supplements
Est. Net Worth
$5 million
Est. Monthly Earnings
$75,000 – $150,000
Sources of Income
Fitness coaching, bodybuilding competitions, supplement sales
Insight
Ulisses Jr. is a two-time MuscleMania champion, known for his incredible physique and inspiring journey from poverty to bodybuilding fame.
Links to all social media:
https://www.instagram.com/ulissesworld
https://twitter.com/ulissesworld
https://www.tiktok.com/@ulissesworld
https://www.youtube.com/user/ulissesworld
| 4.9 out of 5.0 stars Rated be others |
5. Simeon Panda
British fitness model, bodybuilder and entrepreneur who has gained a massive following for his dedication to natural bodybuilding and his motivational content.
8.1+ million followers
United Kingdom
Shares workout routines, motivational content, lifestyle posts
Born 1986
Products, Collaborations
MyProtein, he is also the founder of several fitness brands, including Just Lift and SP AestheticsSP
Est. Net Worth
$10 million
Est. Monthly Earnings
$200,000 – $400,000
Sources of Income
Fitness apparel line, social media, sponsorship deals
Insight
Simeon is one of the few fitness influencers who has competed in bodybuilding at the professional level, making him a notable figure in the fitness world.
Links to all social media:
https://www.instagram.com/simeonpanda
https://twitter.com/simeonpanda
https://www.tiktok.com/@samipandaa
| 4.7 out of 5.0 stars Rated be others |
6. Joe Wicks (The Body Coach)
"The Body Coach," is a British fitness coach, author, and entrepreneur.
4.7+ million followers
United Kingdom
Shares home workout videos, nutrition advice
Born 1985
Products, Collaborations
Lean in 15 books, The Body Coach app, Gousto
Est. Net Worth
$20 million
Est. Monthly Earnings
$200,000 – $400,000
Sources of Income
Book sales, app subscriptions, brand partnerships
Insight
Joe became a global sensation during the COVID-19 lockdowns by offering daily PE classes on YouTube, gaining millions of followers worldwide.
Links to all social media:
https://www.instagram.com/thebodycoach
https://twitter.com/thebodycoach
https://www.facebook.com/JoeWicksTheBodyCoach
https://www.tiktok.com/@thebodycoach
https://www.youtube.com/user/thebodycoach1
| 4.4 out of 5.0 stars Rated be others |
7. Cassey Ho (Blogilates)
Blogilates is an American fitness instructor and entrepreneur. She is known for her POP Pilates program, which combines Pilates-inspired moves with pop music.
3.1+ million followers
United States
Shares pilates routines, motivational content, lifestyle tips
Born 1987
Products, Collaborations
Blogilates fitness apparel (Popflex), Target activewear
Est. Net Worth
$10 million
Est. Monthly Earnings
$50,000 – $100,000
Sources of Income
Merchandise sales, fitness programs, brand deals
Insight
Cassey has built a strong community around her unique style of Pilates and her inclusive approach to fitness.
Links to all social media:
https://www.instagram.com/blogilates
https://twitter.com/blogilates
https://www.facebook.com/blogilates
https://www.tiktok.com/@blogilates
https://www.youtube.com/user/blogilates
| 3.4 out of 5.0 stars Rated be others |
8. Emily Skye
Australian fitness model, trainer, and entrepreneur known for her balanced approach to fitness and wellness.
2.6+ million followers
Australia
Shares fitness challenges, workout routines
Born 1985
Products, Collaborations
Emily Skye FIT app, Reebok, Women’s Best
Est. Net Worth
$5 million
Est. Monthly Earnings
$75,000 – $150,000
Sources of Income
Fitness app subscriptions, brand endorsements, social media revenue
Insight
She regularly shares fun and challenging workout routines while connecting with her audience through humor and relatable content. Emily's posts often encourage participation and foster a sense of community among her followers.
Links to all social media:
https://www.instagram.com/emilyskyefit
https://twitter.com/EmilySkyeFit
https://www.tiktok.com/@emilyskye
| 4.2 out of 5.0 stars Rated be others |
9. Lauren Simpson
Australian fitness model, WBFF Pro, and entrepreneur.
1.9+ million followers
Australia
Shares body transformation programs, workout videos, personal achievements
Born 1990
Products, Collaborations
LSF (Lauren Simpson Fitness), Fit Plan app, EHPlabs
Est. Net Worth
$1.5 million
Est. Monthly Earnings
$50,000 – $100,000
Sources of Income
Online programs, fitness coaching, brand deals
Insight
She specializes in body transformation programs and has helped thousands of women achieve their fitness goals through her tailored fitness plans and motivational content. Lauren’s transformation stories and workout challenges have gone viral.
Links to all social media:
https://www.instagram.com/laurensimpson
https://twitter.com/laurensimpson
https://www.facebook.com/laurensimpsonfitness
https://www.tiktok.com/@laurensimpson
| 3.9 out of 5.0 stars Rated be others |
10. Jeff Nippard
Canadian bodybuilder, powerlifter, and fitness expert known for his science-based approach to fitness and nutrition.
1.9+ million followers
Canada
Shares science-based fitness and nutrition content, workout videos
Born 1990
Products, Collaborations
PEScience, Gymshark, fitness guides
Est. Net Worth
$3 million
Est. Monthly Earnings
$100,000 – $200,000
Sources of Income
Online coaching, YouTube ad revenue, brand partnerships
Insight
Jeff is known for his evidence-based approach to fitness, providing scientific backing to all his workout and nutrition advice. He educates his audience on effective training techniques and healthy eating habits. His upcoming book, "The Muscle Ladder," is set to release on December 31, 2024, and promises to offer a comprehensive guide to muscle building using science-backed methods.
Links to all social media:
https://www.instagram.com/jeffnippard
https://twitter.com/jeffnippard
https://www.facebook.com//jeffnippard
https://www.tiktok.com/@jeffnippardfitness
https://www.youtube.com/user/icecream4PRs
| 4.8 out of 5.0 stars Rated be others |
Conclusion (Who's Now Holding the Fitness Crown)
As you can see, some of the biggest OG fitness influencers on Instagram right now are Michelle Lewin and Kayla Itsines.
The fitness influencer world is filled with dynamic personalities who not only share their fitness journeys but also provide valuable insights into health, wellness, and business.
They have built impressive careers by leveraging social media, creating fitness products, and partnering with major brands. Whether you’re looking for inspiration, workout ideas, or insight into the fitness industry, following these top influencers can provide you with a wealth of knowledge and motivation.
For those looking to follow their fitness journey or gain insights into becoming an influencer, these top 10 fitness personalities are worth watching – to stay updated with their latest content, you can follow them on their social media platforms through the direct links listed above.
The "Fitness influencers" list above is the ultimate guide, updated monthly. Bookmark CreatorsRanks.com to stay ahead with the best insights into the world of influencers.
Frequently Asked Questions
A fitness influencer is a person who has gained a significant following on social media platforms, such as Instagram, YouTube, TikTok, or Facebook, by sharing content related to health, fitness, wellness, and lifestyle. These influencers often provide workout routines, nutrition advice, motivational content, and insights into their personal fitness journeys, inspiring and educating their audience on how to lead a healthier lifestyle.
Fitness influencers generate income through several channels, including sponsored posts and brand collaborations, where they promote products or services. They also earn money from affiliate marketing, selling fitness programs or e-books, creating fitness apps, and generating ad revenue on platforms like YouTube. Some influencers also offer personalized coaching, sell merchandise, or participate in paid partnerships and events.
Yes, following a fitness influencer can provide inspiration, motivation, and practical tips to help you achieve your fitness goals. Many influencers share detailed workout plans, dietary advice, and lifestyle tips that can be beneficial. However, it’s important to remember that everyone's body is different, and what works for one person may not work for another. It’s always a good idea to consult with a fitness professional or healthcare provider before starting any new fitness program.
Choosing the right fitness influencer depends on your personal fitness goals and preferences. Look for influencers whose content aligns with your interests. Those with certifications in fitness, nutrition, or health-related fields tend to offer more reliable advice. Reading reviews and watching their content can also help you decide if their style and approach resonate with you.
Additionally, checking influencer rankings on platforms like CreatorsRanks can provide insight into the top-performing influencers in the fitness niche. These rankings can help you identify reputable influencers who are well-regarded in the fitness community and align with your personal interests and goals.
Not all fitness influencers are certified or qualified to provide fitness and nutrition advice. While many have formal training and certifications, some base their content on personal experience. It’s important to critically evaluate the credentials of any influencer you follow and consider their advice as a supplement to professional guidance. When in doubt, consult a certified fitness trainer, dietitian, or healthcare provider for personalized advice.
While fitness influencers can provide motivation and valuable content, there are potential downsides. Some influencers may promote unrealistic body standards or endorse products that are not effective or safe. There is also a risk of misinformation if an influencer lacks proper credentials. It's important to follow influencers who promote a balanced and healthy approach to fitness and to critically assess any advice or products they recommend.