In this article, we explore the top fashion influencers on Instagram and how they make money.
Whether you’re looking to stay updated with the latest trends or learn more about the business side of fashion influencing, this guide has you covered.
Why Follow Fashion Influencers on Instagram
Fashion influencers on Instagram provide a curated lens into the world of fashion, outfit inspiration, showcasing the latest trends, insider access to fashion weeks, and collaborations with top brands.
Following these influencers can keep you ahead of the curve, offering daily inspiration on how to style yourself, where to shop, and what’s trending in real-time.
You can check out the best FASHION INFLUENCERS here on CreatorsRanks – just click and see.
What Fashion Influencers Share Most Often?
Fashion influencers frequently share a variety of content, including:
- Outfit of the Day (OOTD) Posts: Showcasing their daily outfits, often tagging brands and providing purchase links.
- Fashion Hauls: Videos or posts showing recent purchases, discussing fit, quality, and styling tips.
- Behind-the-Scenes Content: From fashion shoots to backstage glimpses at fashion shows, providing followers with exclusive access.
- Brand Collaborations and Sponsored Posts: Featuring collaborations with fashion brands and showcasing sponsored apparel or accessories.
- Lifestyle Content: Beyond fashion, many influencers share snippets of their personal lives, fitness routines, travel experiences, and more.
How Do Fashion Influencers Make Money? (The Business Side of Fashion Influencing)
Fashion influencers make money through various revenue streams, including brand partnerships, sponsored posts, affiliate marketing, collaborations, and their own fashion lines or merchandise.
Their income can vary significantly based on their follower count, engagement rate, and niche market.
Ranking Fashion Influencers is about…
What we rank & insights
Our rankings are based on several key metrics, including follower count, engagement rates, brand collaborations, and overall impact on the fashion community.
Our rankings completely covers:
- Full names and their Instagram handles @,
- Follower counts and sneak peek of their posts,
- Birth years and countries of origin,
- Their products and collaborations,
- Net worth and sources of income,
- Bonus insights and all their social media links,
- Ratings by others, plus you can rate them too!
Note: The estimated monthly earnings are just that—estimates! They’re calculated based on publicly available data like sponsored posts, brand partnerships, and engagement rates. For the real scoop on their exact earnings, you’d need their financial statements and direct disclosures.
Rankings (TOP 10)
The influencers listed here are recognized globally for their style, influence, and unique ability to set trends.
They are ranked by the number of followers they have and are selected for this list based on their overall influence within the Instagram fashion niche, the quality of their posts, and the consistency of their content.
1. Chiara Ferragni
Chiara transformed her fashion blog “The Blonde Salad” into a multi-million dollar lifestyle brand, merging digital influence with high fashion and business acumen.
28.7+ million followers
Italy
Shares high fashion, personal style
Born 1987
Products, Collaborations
Chiara Ferragni Collection (footwear, clothing, accessories), Dior, Louis Vuitton, Lancôme
Est. Net Worth
$20 million
Est. Monthly Earnings
$150,000 – $300,000
Sources of Income Brand endorsements, own fashion line, sponsored posts, personal blog
Insight
Chiara was the first influencer to appear on the cover of Vogue, a milestone that cemented her influence in the fashion industry.
Links to all social media:
https://www.instagram.com/chiaraferragni
https://twitter.com/ChiaraFerragni
https://www.facebook.com/theblondesalad
https://www.tiktok.com/@chiaraferragni
https://www.youtube.com/@TheBlondeSalad
| 4.6 out of 5.0 stars Rated be others  |
2. Camila Coelho
A beauty enthusiast turned fashion mogul who skillfully bridges the gap between luxury and accessible fashion.
10+ million followers
Brazil/United States
Shares high fashion, beauty tutorials, lifestyle content
Born 1988
Products, Collaborations
Camila Coelho Collection (fashion line with Revolve), L'Oréal, Lancôme
Est. Net Worth
$6 million
Est. Monthly Earnings
$80,000 – $150,000
Sources of Income
Fashion line, beauty collaborations, social media partnerships
Insight
She started as a makeup artist for Dior and has since built an empire that includes her own fashion line and multiple beauty collaborations.
Links to all social media:
https://www.instagram.com/camilacoelho
https://twitter.com/camilacoelho
https://www.tiktok.com/@camilacoelho
@camilacoelhoenglish
@camilacoelho
| 3.9 out of 5.0 stars Rated be others |
3. Olivia Palermo
A style icon who effortlessly merges classic elegance with modern trends, transforming her social media into a digital lookbook for fashion enthusiasts worldwide.
8.2+ million followers
United States
Shares high fashion, personal style, travel content
Born 1986
Products, Collaborations
Olivia Palermo Collection (fashion line), Banana Republic, Nordstrom, Aquazzura
Est. Net Worth
$10 million
Est. Monthly Earnings
$70,000 – $120,000
Sources of Income
Fashion line, brand collaborations, social media sponsorships
Insight
Olivia Palermo first gained widespread recognition on MTV's reality television show "The City," which aired from 2008 to 2010. The show followed the personal and professional lives of young women working in the fashion industry in New York City. Olivia quickly stood out for her impeccable style and poised demeanor, earning a reputation as a fashion-forward socialite. After the show, she leveraged her newfound fame to become a global style influencer.
Links to all social media:
https://www.instagram.com/oliviapalermo
https://twitter.com/oliviapalermo
https://www.tiktok.com/@oliviapalermo
| 4.2 out of 5.0 stars Rated be others |
4. Aimee Song
She combines her background in interior architecture with fashion to create a unique style that blends structural elegance with everyday wearability.
7.3+ million followers
United States
Shares personal style, interior design, lifestyle
Born 1986
Products, Collaborations
Song of Style Collection (clothing line with Revolve), Gentle Monster, Laura Mercier
Est. Net Worth
$8 million
Est. Monthly Earnings
$100,000 – $200,000
Sources of Income
Fashion line, brand partnerships, sponsored content, book sales
Insight
Her book, "Capture Your Style," became a New York Times bestseller, further establishing her influence beyond social media.
Links to all social media:
https://www.instagram.com/aimeesong
https://twitter.com/aimeesong
https://www.tiktok.com/@aimeesong
| 3.9 out of 5.0 stars Rated be others |
5. Mariano Di Vaio
Creating a personal brand that spans menswear, lifestyle, and a growing family-focused empire.
7.2+ million followers
Italy
Shares men's fashion, lifestyle, family content
Born 1989
Products, Collaborations
MDV Style (own fashion brand), Hugo Boss, Omega, Tom Ford
Est. Net Worth
$4 million
Est. Monthly Earnings
$50,000 – $100,000
Sources of Income
Men's fashion line, sponsored content, social media ads
Insight
His fashion brand, MDV Style, reflects his personal aesthetic and has become a go-to for men's fashion enthusiasts.
Links to all social media:
https://www.instagram.com/marianodivaio
https://twitter.com/marianodivaio
https://www.tiktok.com/@marianodivaio
https://youtube.com/@MARIANODIVAIOstyle
| 4.9 out of 5.0 stars Rated be others |
6. Danielle Bernstein (WeWoreWhat)
A fashion innovator who turned her blog, WeWoreWhat, into a direct-to-consumer fashion powerhouse, disrupting traditional retail models.
3.3+ million followers
United States
Shares street style, fashion tips, personal style
Born 1992
Products, Collaborations
WeWoreWhat Collection (denim, swimwear), Onia, Joe’s Jeans, Macy's
Est. Net Worth
$3 million
Est. Monthly Earnings
$40,000 – $80,000
Sources of Income
Fashion line, book sales, social media sponsorships
Insight
She made waves with her business acumen, launching her own fashion lines and even releasing a book on her journey in the fashion world.
Links to all social media:
https://www.instagram.com/weworewhat
https://twitter.com/weworewhat
https://www.tiktok.com/@weworewhat
https://www.youtube.com/user/DanielleBernstein
| 4.0 out of 5.0 stars Rated be others |
7. Tamara Kalinic
A former pharmacist turned luxury fashion influencer, known for her sophisticated style and keen eye for high-end fashion.
1.8+ million followers
United Kingdom
Shares luxury fashion, travel content
Born 1989
Products, Collaborations
Fendi, Dior, Louis Vuitton, Cartier
Est. Net Worth
$2 million
Est. Monthly Earnings
$30,000 – $60,000
Sources of Income
Brand endorsements, sponsored posts, YouTube ad revenue
Insight
Tamara's transition from a career in pharmacy to becoming a top-tier fashion influencer is a testament to her versatility and passion for fashion. She has been recognized for her ability to make luxury fashion accessible and relatable to her audience, providing a fresh perspective on high-end style.
Links to all social media:
https://www.instagram.com/tamara
https://twitter.com/TamaraKalinic
https://www.tiktok.com/@tamara
https://www.youtube.com/user/glamandglitter4ever
| 4.4 out of 5.0 stars Rated be others |
8. Chriselle Lim
Merges her fashion expertise with a passion for storytelling, turning her YouTube channel and blog into must-visit destinations for style.
1.5+ million followers
United States
Shares fashion tips, beauty tutorials
Born 1985
🏆 Badge (speciality)
Content Maximalist
Products, Collaborations
Chriselle Lim Collection (fashion line), Valentino, Chanel, Fendi
Est. Net Worth
$4 million
Est. Monthly Earnings
$35,000 – $70,000
Sources of Income
Fashion line, sponsored content, brand collaborations
Insight
Chriselle Lim's commitment to consistent, high-quality content with over 12,900 posts on Instagram makes her stand out. She is a "content maximalist".
Links to all social media:
https://www.instagram.com/chrisellelim
https://twitter.com/ChriselleTweets
https://www.tiktok.com/@chrisellelim
https://youtube.com/user/Chrisellelim
| 4.4 out of 5.0 stars Rated be others |
9. Camille Charriere
Brings a blend of French sophistication and British cool. Known for her unconventional approach to fashion on Instagram, her chic style, combined with a quirky, offbeat sense of humor and a hint of sarcasm, keeps you entertained and engaged.
1.4+ million followers
France/United Kingdom
Shares Parisian chic, personal style, lifestyle content with a twist
Born 1987
Products, Collaborations
Mango, Chloe, Rixo, & Other Stories
Est. Net Worth
$1.5 million
Est. Monthly Earnings
$25,000 – $55,000
Sources of Income
Brand endorsements, sponsored content, fashion collaborations
Insight
Camille's Instagram feed is a breath of fresh air in the fashion world, where her slightly odd, original posts peppered with humor and sarcasm stand out.
Links to all social media:
https://www.instagram.com/camillecharriere
https://twitter.com/camtyox
https://www.tiktok.com/@camillecharriere
| 4.7 out of 5.0 stars Rated be others |
10. Bryan Yambao (Bryanboy)
Really active on social media. A pioneering fashion blogger who brings a flamboyant and fearless approach to the fashion world, known for his bold style and candid commentary.
884k+ million followers
Philippines/United States
Shares high fashion, lifestyle
Born 1981
🏆 Badge (speciality)
Content Maximalist
Products, Collaborations
Gucci, Prada, Fendi, Marc Jacobs
Est. Net Worth
$2 million
Est. Monthly Earnings
$20,000 – $50,000
Sources of Income
Brand collaborations, sponsored posts, social media ads
Insight
Bryanboy remains a key figure in bridging the gap between digital media and high fashion, having been one of the first influencers invited to fashion weeks globally. Known also for his fearless personality and advocacy for LGBTQ+ rights. His vibrant presence both online and offline continues to inspire a diverse audience around the world.
Links to all social media:
https://www.instagram.com/bryanboy
https://twitter.com/bryanboy
https://www.facebook.com//bryanboy
https://www.tiktok.com/@bryanboy
https://www.youtube.com/user/bryanboy
| 4.2 out of 5.0 stars Rated be others |
Conclusion (Who's Now Holding the Fashion Crown)
Currently, the top spot as the leading fashion influencer on Instagram belongs to Chiara Ferragni, who continues to dominate with her innovative style and entrepreneurial spirit.
The fashion influencers listed above are not just trendsetters but also powerful entrepreneurs, brand ambassadors, and industry innovators. By following them, you gain access to the latest fashion trends, insider content, and inspiration for your personal style.
Fashion influencing on Instagram is more than just posting stylish photos—it's about creating a unique narrative that resonates with a global audience. The influencers featured in our list have successfully blended high fashion with personal storytelling, using their platforms to not only showcase trends but to set them.
From the creative, humorous posts of Camille Charriere to the bold and fearless commentary of Bryanboy, each influencer brings something distinct to the table, proving that fashion is as much about individuality as it is about style.
The "Fashion Influencers" list above is your ultimate guide, updated monthly to reflect the changing dynamics of social media influence. Bookmark CreatorsRanks.com to stay ahead with the best insights into the world of influencers and keep up with who’s setting the trends globally.
Frequently Asked Questions
Fashion influencers can make anywhere from a few thousand to several million dollars a year, depending on their follower count, engagement rate, and monetization strategies. Income sources include brand partnerships, sponsored posts, affiliate marketing, and their own product lines or collaborations.
Fashion influencers make money through various channels, such as sponsored posts, brand collaborations, affiliate marketing, YouTube ad revenue, and selling their own products or merchandise. They may also earn income from participating in fashion shows, events, and exclusive launches.
To find Amazon fashion influencers, you can use Amazon's Influencer Program, where influencers have curated lists and storefronts featuring products they recommend. You can also search for #AmazonFashion on Instagram or use influencer marketing platforms that categorize influencers based on their affiliations with specific brands, including Amazon. At CreatorsRanks, we regularly update the list of products and collaborations of top influencers to keep you informed.
Finding fashion influencers on Instagram can be done by searching relevant hashtags such as #FashionInfluencer, #OOTD (Outfit of the Day), or #StreetStyle. Additionally, you can explore Instagram’s Explore page, use influencer marketing tools, or check out lists and rankings on sites like CreatorsRanks.com.