Whether you’re a petrolhead or just love seeing luxury cars on your feed, this ultimate list of car influencers on Instagram will have you hooked.
Let’s dive into who’s driving the automotive scene in 2024.
#autoinfluencers #automotiveinfluencers #carinfluencers #fastenyourseatbelt 🏎
The world of car influencers is more than just shiny rims and fast cars—it’s a culture. From sleek Lamborghinis to rugged off-road trucks, these influencers take you on thrilling rides, offering an insider’s view of the automotive industry.
Why Follow Car Influencers?
Car influencers aren’t just showing off their rides—they’re bringing value to their followers in ways that traditional car marketing can’t.
Here’s why you should hit ‘Follow’:
- Exclusive Content: Get sneak peeks of unreleased car models, behind-the-scenes tours of automotive factories, and first looks at new car tech.
- Expert Reviews: Honest reviews on the latest cars, modifications, and accessories. They test drive so you don’t have to.
- Lifestyle Inspiration: From luxury cars to DIY restorations, these influencers live the car enthusiast lifestyle, and their passion shines through every post.
- Car Culture & Community: Connect with a community of like-minded car lovers. Whether you’re into JDM, muscle cars, or hypercars, there’s something for everyone.
What Do Car Influencers Share?
Car influencers offer more than just photos of cool cars. Here’s what you can expect from their feeds:
- Car Reviews & Test Drives: Honest and in-depth reviews of the newest car models, from sports cars to electric vehicles.
- Modification Tips: Detailed guides on how to modify cars, improve performance, and maintain vehicles.
- Motorsport Coverage: Exclusive content from car shows, racing events, and drift competitions around the world.
- Luxury & Lifestyle: Behind-the-scenes glimpses of a luxury lifestyle, including road trips, car rallies, and collaborations with high-end brands.
- DIY Projects: Tips for restoring classic cars, upgrading engines, or customizing interiors.
How Do The Top Car Influencers on Instagram Make Money?
Car influencers have multiple revenue streams, turning their passion for cars into a lucrative career:
- Brand Sponsorships: Collaborating with car manufacturers, tire companies, and automotive accessory brands to promote products.
- Affiliate Marketing: Earning commissions by recommending car care products, gadgets, or parts their followers can purchase through affiliate links.
- Event Appearances & Hosting: Hosting car shows, automotive events, and webinars, often backed by car brands.
- Merchandise Sales: Selling their own line of branded merch, including everything from T-shirts to car-themed accessories.
- Online Courses & Content: Some influencers offer exclusive content, tutorials, and car care courses to their followers.
They partner with high-profile brands like Michelin, Porsche, Shell, BMW and GoPro, as well as niche companies catering to automotive enthusiasts.
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How Much Do Car Influencers on Instagram Earn?
Earnings vary based on the influencer’s reach, engagement rate, and partnerships.
Here’s a general breakdown:
- Micro car influencers (10k – 50k followers): $500 – $2,000 per month
- Mid-tier car influencers (50k – 500k followers): $2,000 – $10,000 per month
- Top-tier car influencers (500k – 1M+ followers): $10,000 – $50,000+ per month
Well-known automotive influencers with millions of followers can earn even more, reaching up to $100,000 or more monthly through lucrative brand deals, exclusive content, and event appearances.
Earnings are approximate estimates based on brand deals, sponsorships, and affiliate marketing across multiple platforms.
How To Find Car Influencers
Finding car influencers who match your style or brand is easy:
- Instagram Hashtags: Use hashtags like #CarInfluencer, #CarGram, #AutoInfluencer, or #LuxuryCars to discover top accounts.
- Influencer Marketing Platforms (Paid Tools): These platforms can help brands find car influencers based on their niche, engagement rate and demographics.
- CreatorsRanks.com (Free Alternative): Head to CreatorsRanks.com for regularly updated rankings and insights on top car influencers on Instagram. We provide detailed info on their followers, engagement, and even earnings—making it easier to find the right influencer for you.
Ranking Car Influencers
How We Rank Them
Our ranking of top car influencers is based on several factors to ensure an accurate and insightful list:
- Follower Count: The bigger the reach, the more influential they are.
- Engagement Rate: Quality engagement is key—comments, shares, and likes.
- Content Quality: Creativity, style, and authenticity in the content they produce.
- Earnings Potential: Estimated monthly income from collaborations, brand deals, and other revenue streams.
- Overall Influence: Their impact on the car community and ability to engage their audience.
Disclaimer: Estimated earnings of auto influencers are approximate, based on available data from sponsorships, affiliate marketing, and events.
Rankings & Ultimate Insights (TOP 10)
See who’s driving the automotive influencer scene globally right now:
1. Supercar Blondie
Supercar Blondie is an automotive content creator who rose to fame showcasing the world’s most exotic and rare cars.
17.1+ million followers
Dubai, UAE
Shares supercars, luxury lifestyle, exclusive car reviews
Born 1985
Account launch 2014
Products, Collaborations
Mercedes-Benz, Bugatti, Ferrari
Est. Net Worth
$15 million
Est. Monthly Earnings
$100,000 – $250,000
Sources of Income
Brand sponsorships, YouTube ad revenue, exclusive event partnerships
Insight
Supercar Blondie is known for her fun and engaging car tours, which often feature some of the rarest and most luxurious cars in the world.
Links to all social media:
https://www.instagram.com/supercarblondie
https://twitter.com/supercarblondie
| 4.8 out of 5.0 stars Rated be others  |
2. Ken Block
Ken Block was a professional rally driver and co-founder of DC Shoes, known for his thrilling car stunts and Gymkhana videos.
8.1+ million followers
USA
Shares car stunts, rally racing, motorsports
Born 1967
Account launch 2009
Products, Collaborations
Hoonigan, Ford, Monster Energy
Est. Net Worth
$200 million
Est. Monthly Earnings
$50,000 – $150,000
Sources of Income
Brand partnerships, merchandise, YouTube ad revenue
Insight
Ken Block’s Gymkhana videos have become iconic, showcasing his incredible driving skills and creative stunts, making him a legend in the automotive world.
Links to all social media:
https://www.instagram.com/kblock43
https://twitter.com/kblock43
https://youtube.com/user/MonsterWorldRally
| 3.9 out of 5.0 stars Rated be others |
3. Salomondrin
Salomondrin is a Mexican-American entrepreneur and automotive enthusiast known for his engaging car reviews and lifestyle content.
3+ million followers
USA
Shares luxury cars, supercars, lifestyle
Born 1984
Account launch 2013
Products, Collaborations
Porsche, Ferrari, Lamborghini
Est. Net Worth
$12 million
Est. Monthly Earnings
$20,000 – $50,000
Sources of Income
YouTube revenue, brand partnerships, merchandise
Insight
Salomondrin’s charismatic personality and in-depth car knowledge make his reviews not just informative but also highly entertaining, with a loyal fan base.
Links to all social media:
https://www.instagram.com/salomondrin
https://twitter.com/salomondrin
https://youtube.com/c/Salomondrin
| 4.1 out of 5.0 stars Rated be others |
4. Emelia Hartford
Emelia Hartford is a car enthusiast and content creator known for her exciting builds and racing projects.
2+ million followers
USA
Shares car builds, racing, vlogs
Born 1993
Account launch 2015
Products, Collaborations
Chevrolet, Toyota, Meguiar's
Est. Net Worth
$1.2 million
Est. Monthly Earnings
$15,000 – $40,000
Sources of Income
YouTube ad revenue, brand collaborations, merchandise
Insight
Emelia’s daring car builds, including a twin-turbo Corvette, have garnered her a massive following, making her one of the few female influencers in the car modification scene.
Links to all social media:
https://www.instagram.com/ms.emelia/
https://youtube.com/c/EmeliaHartford
| 4.5 out of 5.0 stars Rated be others |
5. Shmee150
Shmee150 is a British automotive influencer known for his passion for supercars and his extensive collection of exotic vehicles.
2+ million followers
UK
Shares supercars, car reviews, road trips
Born 1987
Account launch 2010
Products, Collaborations
Ferrari, McLaren, Aston Martin
Est. Net Worth
Shmee net worth is around $15 million right now.
Est. Monthly Earnings
$40,000 – $100,000
Sources of Income
YouTube ad revenue, brand sponsorships, merchandise
Insight
Shmee150 is renowned for his unparalleled access to exclusive car events and manufacturers, making his followers feel like they’re part of the automotive elite.
Links to all social media:
https://www.instagram.com/shmee150
https://twitter.com/shmee150
https://youtube.com/user/Shmee150
| 3.6 out of 5.0 stars Rated be others |
6. ChrisFix
ChrisFix is a popular automotive DIY expert known for his easy-to-follow car maintenance tutorials on YouTube.
1.3+ million followers
USA
Shares car repairs, maintenance, DIY
Born 1996
Account launch 2012
Products, Collaborations
Advance Auto Parts, Shell, Craftsman
Est. Net Worth
$7 million
Est. Monthly Earnings
$20,000 – $60,000
Sources of Income
YouTube revenue, brand deals, affiliate marketing
Insight
ChrisFix’s tutorials have empowered countless car enthusiasts to learn DIY repairs, making car maintenance accessible to everyone.
Links to all social media:
https://www.instagram.com/chrisfixit
https://www.youtube.com/@chrisfix
| 4.5 out of 5.0 stars Rated be others |
7. TJ Hunt
TJ Hunt is a car enthusiast and vlogger known for his car builds, customizations, and vibrant automotive community.
1.1+ million followers
USA
Shares car builds, customizations, vlogs
Born 1994
Account launch 2013
Products, Collaborations
Meguiar’s, Toyota, Greddy
Est. Net Worth
$5 million
Est. Monthly Earnings
$20,000 – $50,000
Sources of Income
YouTube ad revenue, brand sponsorships, merchandise sales
Insight
TJ Hunt’s energy and creativity in car modifications have fostered a tight-knit community, making him a beloved figure in the car enthusiast world.
Links to all social media:
https://www.instagram.com/tjhunt_
https://twitter.com/tjhunt_
https://www.youtube.com/c/TjHunt28
| 4.9 out of 5.0 stars Rated be others |
8. Daily Driven Exotics (DDE)
Daily Driven Exotics is a car lifestyle brand known for showcasing supercars in unconventional ways, from road trips to high-speed antics.
1.1+ million followers
Canada
Shares supercars, vlogs, car lifestyle
Brand launch 2013
Account launch 2015
Products, Collaborations
Michelin, Lamborghini, Hoonigan
Est. Net Worth
$2 million
Est. Monthly Earnings
$30,000 – $70,000
Sources of Income
YouTube revenue, brand deals, merchandise sales
Insight
Daily Driven Exotics brings a playful, fearless attitude to the car scene, often seen pushing the limits of what supercars can do on public roads.
Links to all social media:
https://www.instagram.com/dailydrivenexotics
https://youtube.com/user/DailyDrivenExotics
| 4.5 out of 5.0 stars Rated be others |
9. Alex Vega (The Auto Firm)
Alex Vega is the founder of The Auto Firm, a custom car shop known for working with celebrities and producing eye-catching modifications.
423k+ followers
USA
Shares custom cars, celebrity collaborations
Born 1977
Account launch 2014
Products, Collaborations
Lamborghini, Ferrari, Bugatti
Est. Net Worth
Alex Vega Auto Firm net worth is around $8 million.
Est. Monthly Earnings
$25,000 – $60,000
Sources of Income
Custom car services, brand collaborations, merchandise
Insight
Alex Vega’s The Auto Firm has become a go-to spot for celebrities looking to customize their luxury cars, solidifying his reputation in the auto industry.
Links to all social media:
https://www.instagram.com/theautofirm
https://twitter.com/theautofirm
| 4.0 out of 5.0 stars Rated be others |
10. David Patterson (ThatDudeinBlue)
David Patterson, known as ThatDudeinBlue, is a car enthusiast and YouTuber famous for his in-depth car reviews, builds, and automotive lifestyle content.
253k+ followers
USA
Shares car reviews, builds, automotive lifestyle
Born 1991
Account launch 2012
Products, Collaborations
Ford, Nissan, Shell
Est. Net Worth
$2 million
Est. Monthly Earnings
$10,000 – $25,000
Sources of Income
YouTube ad revenue, brand partnerships, merchandise sales
Insight
David’s approachable and engaging style has earned him a dedicated following, with viewers tuning in for his honest car reviews and relatable content.
Links to all social media:
https://www.instagram.com/thatdudeinblue
https://twitter.com/thatdudeinblue
https://youtube.com/user/ThatDudeinBlue
| 4.8 out of 5.0 stars Rated be others |
Conclusion (Who Holds the Automotive Crown Globally?)
When it comes to the car influencer scene, Supercar Blondie holds the crown right now, with her massive following and captivating content showcasing some of the rarest and most luxurious cars in the world.
Other top car influencers on Instagram like Ken Block and Shmee150 have carved out their own unique niches, from thrilling car stunts to detailed reviews of the latest automotive releases.
Whether you're looking the top car influencers on Instagram for in-depth car builds, luxurious supercar tours, or adrenaline-pumping drift videos, these car creators have it all covered.
At CreatorsRanks, we don’t just keep up with the car influencer scene—we lead it. Our lists are fresh, our insights are on point, and we update them so often you’ll never miss a beat.
Bookmark CreatorsRanks.com, and stay locked in for the ultimate guide to who’s killing it in the car game right now!
Frequently Asked Questions
Brands often lend cars to influencers for a set period, and some influencers also rent or lease vehicles for content creation. Established influencers might even receive cars for extended test drives.
Many invest in their own car collections, custom modifications, and high-end equipment. They also reinvest in their content, like improving video production, travel, and attending automotive events.
Absolutely! Many successful car influencers started with modest vehicles, focusing on reviews, DIY modifications, and car events. Passion, authenticity, and knowledge are key.