In this article, we explore the fascinating world of AI influencers—virtual personalities taking over Instagram with hyper-realistic looks and cutting-edge content. See our curated list of AI Influencers on Instagram below.

You’ll…

  • discover the top AI influencers worth following,
  • learn how they earn money,
  • find out why they’re catching the eye of big brands
  • and much more.

This ultimate guide is packed with everything future-focused followers need to stay ahead in the digital influencer space.

Let’s unlock the future trend, just read more. 🤖


What Are AI influencers?

Description of AI Influencers & Virtual Influencers

AI influencers are virtual personalities crafted with advanced artificial intelligence and computer-generated imagery (CGI). Unlike human influencers, they exist purely in the digital space but can interact and engage with followers just like real people.

These AI personas are often designed to have unique looks, personalities, and even backstories, making them feel relatable and intriguing to their audiences.

How Are AI Influencers Created?

Creating an AI influencer involves a blend of machine learning, CGI, and often the creativity of digital artists and programmers.

The process typically starts with designing a distinct character, from their physical appearance to their personality traits. Developers use software to build these characters and then program them to interact with followers. Some AI influencers are also equipped with algorithms that allow them to learn from interactions, enhancing their responses over time.

This mix of art, technology, and data-driven adaptation results in influencers who can feel almost human, yet remain entirely virtual.

Why Follow AI Influencers?

AI influencers bring a level of creativity, perfection, and consistency that’s often hard for human influencers to achieve.

By following AI influencers, you’ll see:

  • Unmatched Creativity: AI influencers push the boundaries with innovative visuals and storylines that captivate audiences.
  • Future Insights: Staying connected with AI influencers keeps you updated on futuristic trends and technologies.
  • Consistent Content: Unlike human influencers, AI avatars can post 24/7, offering seamless engagement without interruptions.
  • Diverse Perspectives: Some AI influencers are crafted to represent specific communities, making them relatable to a global audience.

Whether you’re an AI enthusiast, a marketer looking to understand trends, or someone just curious about the future of social media, following AI influencers gives you a unique peek into the evolving digital landscape.

What Do AI Influencers Share?

AI influencers typically cover topics that resonate with tech-savvy audiences, including:

  • Futuristic Fashion: From digital clothing to trend-setting virtual styles, AI influencers are at the forefront of fashion innovation.
  • Technology Reviews: Many AI influencers are ‘voices’ for tech brands, showcasing products in a way that feels fresh and engaging.
  • Personal Narratives: Yes, some AI influencers have personalities and stories! They share their “thoughts,” experiences, and even interact with their audience like real people.
  • Social Commentary: AI influencers often represent societal ideals or tackle important topics like sustainability, diversity, and inclusivity.

This is why you should be aware of our list of AI Influencers on Instagram.

How Do AI Influencers Make Money?

AI influencers generate income primarily through brand partnerships and sponsored content.

Here’s a breakdown of their revenue sources:

  • Brand Collaborations: Companies partner with AI influencers to reach a tech-friendly and trend-focused audience.
  • Sponsored Posts: Just like human influencers, AI personalities earn through paid content, showcasing products or services.
  • Merchandising: Some AI influencers have virtual merchandise or collaborate with brands to design digital clothing lines.
  • Affiliate Marketing: Linking to products that align with their AI persona’s image is a subtle yet profitable method for monetization.

Interesting Insight: AI influencers like Lil Miquela and Shudu Gram have worked with major brands like Calvin Klein, Prada, and Balmain. This trend shows no sign of slowing down as companies see the engagement AI influencers bring to younger audiences.

How Much Do AI Influencers Make?

Estimating earnings for AI influencers is a bit tricky due to varied revenue streams and confidentiality agreements.

However, top AI influencers are estimated to earn anywhere from $10,000 to $50,000 per sponsored post. Their annual earnings can easily reach six or seven figures, especially when they partner with high-end brands.

You can check out the best virtual & AI INFLUENCERS below – just one click.

Why & How Top Brands Are Collaborating with AI Influencers

Brands are increasingly turning to AI influencers for these main reasons:

  • their unique consistency,
  • customizable personas,
  • engagement potential.

But there is more. Unlike human influencers, AI influencers can be meticulously crafted to align perfectly with a brand’s image, tone, and target audience. AI influencers are also immune to scandals or unpredictable behavior, making them a safer choice for brand reputation.

High-profile brands like Balmain, Samsung, and Prada have already jumped on board, leveraging AI influencers to tap into younger, tech-savvy audiences who are fascinated by virtual personalities. This trend illustrates the appeal of AI influencers as highly reliable brand ambassadors, offering innovative and controlled ways to engage with audiences worldwide.

Real Examples: Brand Success Stories with AI Influencers

Here’s how real brands have integrated AI influencers into their campaigns, creating memorable, tech-forward experiences:

  1. Lil Miquela x Prada (IG: @lilmiquela)
    Lil Miquela, one of the most well-known AI influencers, partnered with Prada to promote their Fall/Winter collection. Prada invited Miquela to take over their Instagram Stories during Milan Fashion Week, where she gave followers a “virtual tour” of the event. This innovative integration allowed Prada to showcase their brand through a futuristic lens, engaging younger audiences with exclusive, AI-driven content.
  2. Shudu x Balmain (IG: @shudu.gram)
    Shudu, the world’s first digital supermodel, collaborated with luxury fashion brand Balmain as part of their “Virtual Army” campaign. Balmain used Shudu to model their latest collection on Instagram, allowing fans to see the clothing on a hyper-realistic virtual model. This integration highlighted Balmain’s cutting-edge approach to fashion and technology, capturing the attention of tech enthusiasts and fashion-forward fans alike.
  3. Noonoouri x Dior (IG: @noonoouri)
    Noonoouri, an AI influencer known for her cute, anime-inspired aesthetic, partnered with Dior to promote their beauty line. Noonoouri posted content showing herself “applying” Dior makeup products in tutorials, effectively blending beauty advice with product placement. This AI-driven tutorial brought a fresh twist to Dior’s marketing, offering a futuristic approach to beauty influencers.
  4. Imma x IKEA Japan (IG: @imma.gram)
    Imma, a Japanese AI influencer with a distinctive pink bob, collaborated with IKEA Japan to create a campaign focused on home decor. Imma appeared in IKEA’s catalogs and social media posts, showcasing various room setups and products. This campaign connected IKEA’s brand with the tech-savvy Japanese audience, leveraging Imma’s “digital aesthetic” to appeal to modern design enthusiasts.
  5. Blawko x Samsung (IG: @blawko22)
    Blawko, a streetwear-loving AI influencer, partnered with Samsung to promote their Galaxy smartphones. Blawko shared posts that highlighted the phone’s advanced features, like high-resolution cameras, which he “used” to capture his virtual street-style photos. This campaign seamlessly integrated Samsung’s tech-forward identity with Blawko’s edgy, urban vibe, appealing to a digitally native audience.

Each of these collaborations showcases how brands can leverage AI influencers for targeted product integration. By tailoring campaigns around these virtual personalities, brands can create buzz-worthy moments that stand out on social media.

You can find more about these AI creators, just check out the list of AI influencers on Instagram right below.

Ranking AI Influencers

How We Rank Them

Our ranking system evaluates AI influencers based on several factors:

  • Innovation: As AI influencers redefine social media, those who stand out with fresh approaches and storytelling earn top spots.
  • Follower Count: More followers typically mean higher influence.
  • Engagement Rate: We consider how actively followers interact with posts.
  • Content Quality: The creativity and originality of the content play a huge role.
  • Brand Collaborations: AI influencers with notable brand partnerships receive a higher ranking.

Rankings & Ultimate Insights (TOP 10 AI Influencers)

Here’s the full list of the top 10 AI influencers plus 4 extra tips, ranked by followers with links to their Instagram profiles.

Let’s see the list and understand what makes these virtual creators popular right now.

Magazine Luiza is a digital avatar created by a Brazilian retail company to engage customers with product updates, brand insights, and lifestyle tips.

7.2+ million followers

Brazil

Shares product promotions, lifestyle tips, brand updates

Account launch 2003

Products, Collaborations
Luiza Labs, Lojas Americanas

Est. Net Worth
$800,000

Est. Monthly Earnings
$50,000 – $100,000

Sources of Income
Brand endorsements, internal retail promotions

Insight
Magazine Luiza has become a household name in Brazil, blending tech-savvy personality traits with local flair, helping the company reach customers in a fresh, digital way.

Links to all social media:
https://www.instagram.com/magazineluiza

4.4 out of 5.0 stars
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Lil Miquela is one of the first and most popular virtual influencers, known for her edgy, lifelike appearance and collaborations with top fashion brands.

2.5+ million followers

United States

Shares fashion, lifestyle, social justice

Account launch 2016

Products, Collaborations
Calvin Klein, Prada, Samsung

Est. Net Worth
$10 million

Est. Monthly Earnings
$100,000 – $200,000

Sources of Income
Brand endorsements, sponsored content

Insight
Miquela’s collaborations with luxury brands have solidified her status as a virtual fashion icon, breaking ground for virtual influencer credibility.

Links to all social media:
https://www.instagram.com/lilmiquela

5.0 out of 5.0 stars
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Leya Love is a nature-focused AI influencer whose mission is to promote environmental sustainability and mindfulness.

545k+ followers

Unknown

Shares nature conservation, eco-friendly tips, lifestyle

Account launch 2019

Products, Collaborations
The Nature Conservancy, Patagonia

Est. Net Worth
$1 million

Est. Monthly Earnings
$10,000 – $20,000

Sources of Income
Brand endorsements, sustainability campaigns

Insight
Leya Love uses her platform to promote environmental consciousness, partnering with eco-focused brands to inspire change.

Links to all social media:
https://www.instagram.com/leyalovenature

4.9 out of 5.0 stars
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Noonoouri is an AI fashion icon known for her high-fashion collaborations and unique doll-like appearance.

490k+ followers

France

Shares fashion, beauty, luxury lifestyle

Account launch 2018

Products, Collaborations
Dior, Versace, Gucci

Est. Net Worth
$5 million

Est. Monthly Earnings
$50,000 – $100,000

Sources of Income
Luxury brand endorsements, runway events

Insight
Noonoouri has been a virtual runway model for top luxury brands, blending digital art with high-end fashion.

Links to all social media:
https://www.instagram.com/noonoouri

4.7 out of 5.0 stars
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Thalasya is an Indonesian AI influencer.

455k+ followers

Indonesia

Shares travel, lifestyle, beauty

Account launch 2019

Products, Collaborations
Bali tourism, local beauty brands

Est. Net Worth
$500,000

Est. Monthly Earnings
$5,000 – $10,000

Sources of Income
Sponsored travel, beauty endorsements

Insight
Thalasya’s beach vibes and tropical content have made her a favorite for travel and lifestyle promotions in Southeast Asia.

Links to all social media:
https://www.instagram.com/thalasya_

4.2 out of 5.0 stars
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Imma is a Japanese virtual model known for her chic style and aesthetic lifestyle content.

399k+ followers

Japan

Shares fashion, lifestyle, travel

Account launch 2018

Products, Collaborations
Burberry, IKEA, Amazon Fashion

Est. Net Worth
$1 million

Est. Monthly Earnings
$20,000 – $50,000

Sources of Income
Fashion partnerships, product placements

Insight
Imma’s hyper-realistic look and style have made her a standout, with campaigns for brands across fashion and lifestyle sectors.

Links to all social media:
https://www.instagram.com/imma.gram

4.2 out of 5.0 stars
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Fit Aitana is a virtual fitness coach focused on health, workouts, and lifestyle tips.

332k+ followers

Barcelona, Spain

Shares fitness, workouts, wellness tips

Account launch 2020

Products, Collaborations
MyProtein, Nike, Fitbit

Est. Net Worth
$700,000

Est. Monthly Earnings
$10,000 – $20,000

Sources of Income
Fitness endorsements, wellness campaigns

Insight
Fit Aitana’s emphasis on health and fitness has helped her attract a dedicated following, with consistent engagement in her workout content.

Links to all social media:
https://www.instagram.com/fit_aitana

5.0 out of 5.0 stars
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Kyra is India’s first virtual influencer, combining fashion and traditional aesthetics in her content.

260k+ followers

India

Shares fashion, lifestyle, culture

Account launch 2021

Products, Collaborations
Adidas, Vogue India, Nykaa

Est. Net Worth
$600,000

Est. Monthly Earnings
$8,000 – $15,000

Sources of Income
Fashion endorsements, brand partnerships

Insight
Kyra’s unique Indian fashion and style appeal to a global audience while embracing local culture.

Links to all social media:
https://www.instagram.com/kyraonig

4.5 out of 5.0 stars
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Shudu Gram is the world’s first digital supermodel, known for her strikingly realistic appearance and fashion campaigns.

240k+ followers

South Africa

Shares fashion, beauty, luxury

Account launch 2017

Products, Collaborations
Balmain, Fenty Beauty, Ellesse

Est. Net Worth
$1 million

Est. Monthly Earnings
$15,000 – $30,000

Sources of Income
Fashion and beauty endorsements

Insight
Shudu’s ultra-realistic and elegant look sets her apart, making her a top choice for luxury brands.

Links to all social media:
https://www.instagram.com/shudu.gram

4.5 out of 5.0 stars
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Bermuda is an outspoken virtual influencer known for her edgy personality and political views.

220k+ followers

United States

Shares fashion, social commentary, lifestyle

Account launch 2018

Products, Collaborations
Yeezy, Prada, Moon Juice

Est. Net Worth
$800,000

Est. Monthly Earnings
$12,000 – $20,000

Sources of Income
Brand collaborations, social commentary partnerships

Insight
Bermuda’s bold personality and controversial opinions make her a memorable figure in the virtual influencer space.

Links to all social media:
https://www.instagram.com/bermudaisbae

5.0 out of 5.0 stars
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Do you know another virtual influencer? Is someone missing here?

Conclusion (Who Holds the Virtual Crown Globally?)

AI influencers aren’t just a futuristic gimmick; they’re quickly becoming power players in the influencer world. From fashion campaigns to tech brand integrations, these digital personalities bring something fresh and innovative, captivating audiences in ways traditional influencers sometimes can't.

Following AI influencers like Lil Miquela, Shudu, and Imma offers a firsthand look at how brands creatively leverage virtual personas to reach specific audiences. Whether you’re a brand looking to explore new digital marketing avenues or a follower intrigued by the blend of tech and artistry, AI influencers are a glimpse into the future of social media.

For more insights on the latest AI influencers and to keep up with trends, bookmark creatorsranks.com as your go-to guide for influencer rankings and in-depth reviews.

Frequently Asked Questions

What are AI influencers?

AI influencers are virtual personas created using artificial intelligence. They’re often realistic-looking characters with unique personalities, interests, and backstories.

Do AI Influencers Make Money?

Yes, AI influencers do make money! Brands pay for collaborations just like they would with human influencers. These virtual personalities earn through brand endorsements, product placements, and sponsorships. Their unique appeal often leads to high engagement rates, which can drive significant income.

How do AI influencers make money?

Through brand partnerships, sponsored posts, affiliate marketing, and sometimes virtual merchandise sales. See examples of collaborations on CreatorsRanks.com.

Are AI influencers real?

While they’re not human, they are designed to feel authentic, with detailed personalities crafted by their creators.

Who are the top AI influencers on Instagram?

Popular AI influencers include Lil Miquela, Shudu Gram, and Bermuda, each known for their unique style and collaborations with major brands. See complete curated list with insights on CreatorsRanks.com.

How are AI influencers created?

They’re built with advanced computer graphics and AI software, allowing them to “interact” with audiences in realistic ways on social media.

How Many AI Influencers Are There?

AI influencers are growing in number as technology advances and brands recognize their value. While the exact number is hard to pin down, it’s estimated that there are dozens of prominent AI influencers, with many more emerging in niches across social platforms.